Over the years, social media has emerged as one of the most powerful tools for marketing pros and entrepreneurs alike to boost their online presence and generate quality leads. For a lot of eCommerce stores, these channels are an excellent way to market products, as well as services efficiently.
While your website serves as the backbone of your eCommerce business, you could easily link back to your portal through social media platforms. Social media also has a significant impact on the buying decisions of your customers. In this post, we will talk about a couple of key social media tactics that would help boost the sales of your eCommerce business:
Share User-Generated Content
Do you know that sharing user content to your audience make it 97% more likely for them to convert?
Social media provides an excellent platform for you to gather and then showcase your content to existing customers. This helps generate more eCommerce sales for your online business. At Voy Media Marketing Agency NYC, we always tell our clients that sharing user-generated content that features your product not only serves as social proof, but it is also crucial in winning over your customers’ trust.
You also have a high potential to win over the loyalty, as well as reciprocity of people whose content you featured.
Use Social Media Platforms for Direct Selling
You can leverage your social media game on various platforms like Facebook, Pinterest, and Instagram to sell your offers to target customers. They can go through the checkout process without having to leave these pages. You also need to take note of the specific requirements of the platforms that you have in mind.
You can create a page of your eCommerce venture on these specific platforms and incorporate a catalog featuring quality images and descriptions of your products that you can link back to your account when receiving payments.
Just ensure that you do your homework, know the limitations, as well as benefits in each platform before you can start selling your products.
Generate Sales Support With Native Chat
Also known as “conversational eCommerce,” native chat utilizes the chat feature for each social media platform. This is done for you to automate and customize your communication.
The chat platform also allows you to retain prospects through effective conversations. These tools are important for customers who are looking forward to connecting more with businesses.
So, if you are not using native chat, then you are surely missing out a lot. You are also missing out on huge opportunities in the eCommerce industry.
Come Up With Offers and Discounts
Social media allows you to establish direct communication with your prospects. That’s why you should tap on this opportunity to improve your conversion rates.
You should also provide offers and discounts, to attract new prospects, and to give your existing clients an attractive offer. These discounts can be in the form of store credit, percentage discounts, or attractive deals.
You also need to create a sense of urgency for your audience to take quick action and purchase faster. Otherwise, the chances of them missing out on these offers are high. Running these campaigns during various times of the year will boost your eCommerce conversion rates. You can utilize Google rank tracker to help you monitor how your campaigns are improving the performance of your business.
Use Social Sharing Buttons
For users to promote your product and content on social media, you have to integrate social sharing buttons on your website. You also need to be active on various social media channels and create a community of loyal followers that could act as indirect promotion agents. Social sharing buttons make it easy for your audience to share your content and help you gain more traffic on your site.
Generate Social Media Buzz
How do you launch a product successfully? Ideally, it is your goal for other people to talk about your product everywhere. You should make them feel thrilled about purchasing a product and place pre-orders. But for you to reach this goal, you need to be able to generate enough buzz on social media and make your brand too irresistible to pass out. Every product post that you make should draw in your followers. Try not to reveal too much to be able to draw in curiosity.
Here are a couple of ideas:
- Start a countdown before the launch.
- Collaborate with other bloggers and influencers in your niche.
- Drop a teaser related to your product launch on social media.
Offer Free Shipping
During peak season, especially during the holidays, a majority of people buy their purchases online. These shipping costs can quickly add up, especially when people buy from numerous companies and brands.
You could offer free shipping to anyone that clicks a link from their Twitter and Facebook accounts. You will also be amazed by how many followers and likes you can gain from this promotion, not to mention a steady rise in sales.
Use Relevant Hashtag
With the help of relevant hashtags, you can access a wide range of posts on social media platforms because your content is classified in various sections.
This helps boost the organic traffic to your site as your products become more and more visible to your target audience. So make sure that you make use of the trending hashtags in your niche, and incorporate them in your posts to expand your brand reach.
You can also place a couple in your comments section to prevent these posts from being labeled as spam.
Collaborate With Influencers
Influencers come in all forms and sizes. But the majority of influencers have a medium to a huge following, helping you promote your product to their social media audience. So when trying to decide which influencers you want to work with, you need to consider whether or not their audience fits your style or brand personality.
You can also consider working with micro-influencers, those who have fewer than 100k followers. Working with a larger influencer does have its trade-offs, though, as your brand and products might not appeal to their audience. On the other hand, micro-influencers have built a more tight-knit community of users that have similar interests, which help propel initial sales and a long-tail strategy for your brand.
Over to You
Without a doubt, social media has untapped potential and can be utilized to drive sales and conversions to your eCommerce business. You just need to pick a marketing strategy that will perfectly fit your business concept.
So, follow these best social media best practices to boost your organic traffic and improve your online visibility.
Guest post by Voy Media
This guest post is written by Kevin Urrutia of Voy Media. Voy Media believes in the power of social media advertising in helping businesses to boost their sales and improve their conversions.