Virtual Shopify Meetup Series | 13 to 15 October 2020
DAY 1 | 13 October 2020
In this talk, uAfrica’s Business Manager, Anita Erasmus, goes Head2Head with Ewald Fernandes, General Manager at Tigers Global Logistics to debate: Should you outsource your logistics or keep it in-house? Here we look at outsourcing your logistics and supply chain solutions to a company like Tigers Global Logistics versus keeping and managing your order fulfillment processes in-house with software like uAfrica.com. Anita and Ewald will debate the pros and cons of each, while giving merchants the information to help them make an informed decision that best suits their business models.
This Survival Guide, lead by iLead et al’s Head of Business Development, Nadine Swart, will cover the following topics:
- Reviewing past and current trends for consideration.
- Predictions for BFCM 2020 to keep in mind whilst planning.
- How Google Smart shopping can be used to drive BFCM sales.
- Learnings and Insights from us as an agency from past experience with BFCM to assist in being more effective.
DAY 2 | 14 October 2020
We sit down with three successful uAfrica merchants to chat about their selling experiences during the COVID-19 National Lockdown in South Africa, how they adjusted and adapted to the ever-changing eCommerce landscape. We also chat about how eCommerce will change going forward and how they are going to tackle the challenging Black Friday and Cyber Monday weekend, as well as the upcoming festive season. Real life experiences from real life merchants – join Cape Coffee Beans, Great Yellow Brick and Orbit Rings for this fireside chat, hosted by Insaka’s Warrick Kernes.
TDMC’s Shopify Expert, Duncan Colville chats to us about using using in-store apps to reduce abandoned carts and win back those customers over the Black Friday and Cyber Monday weekend. He will also discuss using mailers, SMS & push notifications to make sure that you retain your customers, make your sales and meet your targets.
DAY 3 | 15 October 2020
The dream team from Honey Whale is back again, this time with a tool kit of Facebook skills that are sure to help you with BFCM. They’re going to cover the following topics:
– Understanding the difference in digital marketing channels.
– The power of video and effectively communicating your USPs to your customers.
– Facebook targeting and how to get yourself in front of the right people.
– Facebook marketing campaign best practises and professional tips.
– How to prepare your digital marketing for BFCM specifically.
We are very lucky to be able to host Shopify’s Business Tutorials Producer, Samantha Renee to chat about preparing for the holiday selling season. She is going to cover various topics, including holiday prep best practices and marketing strategies. This is the talk not to be missed.
Head-to-Head: Should you Insource or Outsource your Logistics?
The SME’s Survival Guide to BFCM 2020 – a workshop
Fireside Chat: eCommerce post-COVID and into BFCM?
How to win back abandoned carts over BFCM
Facebook Advertising & the importance of Targeting and Data
Preparing for the Holiday Selling Season