Virtual Shopify Meetup Series | 13 to 15 October 2020

Are you ready to take it to the next level? Are you ready to PowerUp?!

uAfrica has teamed up with Shopify once again in 2020 to bring you The PowerUp Series. The PowerUp Series is a series of Shopify Meetups geared towards getting South African merchants ready for Black Friday and Cyber Monday. We want you to be ready and prepared for what has become the busiest season for eCommerce merchants all over the world. In this short series, we debate logistics, discuss marketing tactics, enhance your Google Ads and SEO skills, hear real-life stories from successful merchants and even have a very special guest appearance from Shopify.

The series will run over the course of three days, with two talks schedule per day.

  • The series will be completely online, ensuring that you can join us from the comfort and safety of your own home.
  • Attendees are limited to 100 per talk and will need to sign up for the talk on a first-come-first-serve. The attendees have the opportunity to interact with the speakers and gain extra insight into eCommerce, Black Friday and Cyber Monday strategies. They will also be entered into a lucky draw to win a year’s Gold plan subscription on uAfrica!
  • Registered attendees will receive the link to the meeting room one hour prior to the start of the event.
  • Attendees must register for each talk that they would like to participate in. It is important to note that registering for one talk does not automatically register you for all of the talks. 

The Talks:

DAY 1 | 13 October 2020

In this talk, uAfrica’s Business Manager, Anita Erasmus, goes Head2Head with Ewald Fernandes, General Manager at Tigers Global Logistics to debate: Should you outsource your logistics or keep it in-house? Here we look at outsourcing your logistics and supply chain solutions to a company like Tigers Global Logistics versus keeping and managing your order fulfillment processes in-house with software like Anita and Ewald will debate the pros and cons of each, while giving merchants the information to help them make an informed decision that best suits their business models.

This Survival Guide, lead by iLead et al’s Head of Business Development, Nadine Swart, will cover the following topics:

  • Reviewing past and current trends for consideration.
  • Predictions for BFCM 2020 to keep in mind whilst planning.
  • How Google Smart shopping can be used to drive BFCM sales.
  • Learnings and Insights from us as an agency from past experience with BFCM to assist in being more effective.

DAY 2 | 14 October 2020

We sit down with three successful uAfrica merchants to chat about their selling experiences during the COVID-19 National Lockdown in South Africa, how they adjusted and adapted to the ever-changing eCommerce landscape. We also chat about how eCommerce will change going forward and how they are going to tackle the challenging Black Friday and Cyber Monday weekend, as well as the upcoming festive season. Real life experiences from real life merchants – join Cape Coffee Beans, Great Yellow Brick and Orbit Rings for this fireside chat, hosted by Insaka’s Warrick Kernes.

TDMC’s Shopify Expert, Duncan Colville chats to us about using using in-store apps to reduce abandoned carts and win back those customers over the Black Friday and Cyber Monday weekend. He will also discuss using mailers, SMS & push notifications to make sure that you retain your customers, make your sales and meet your targets.

DAY 3 | 15 October 2020

The dream team from Honey Whale is back again, this time with a tool kit of Facebook skills that are sure to help you with BFCM. They’re going to cover the following topics:
– Understanding the difference in digital marketing channels.
– The power of video and effectively communicating your USPs to your customers.
– Facebook targeting and how to get yourself in front of the right people.
– Facebook marketing campaign best practises and professional tips.
– How to prepare your digital marketing for BFCM specifically.

We are very lucky to be able to host Shopify’s Business Tutorials Producer, Samantha Renee to chat about preparing for the holiday selling season. She is going to cover various topics, including holiday prep best practices and marketing strategies. This is the talk not to be missed.

Register Now:

Register for the talks you would like to attend below:


Head-to-Head: Should you Insource or Outsource your Logistics?

The SME’s Survival Guide to BFCM 2020 – a workshop

Fireside Chat: eCommerce post-COVID and into BFCM?

How to win back abandoned carts over BFCM

Facebook Advertising & the importance of Targeting and Data

Preparing for the Holiday Selling Season